I Made Over $100k Selling A Course Teaching People How To Draw
The last couple of years, it’s mostly been run on autopilot.
I’m very thankful for these results and I want to share it because this isn’t unusual in todays online world.
In fact, I see it all the time from creators selling digital products with numbers much bigger than mine in niches much smaller.
However, it didn’t start on autopilot. I didn’t just create a course and hit “publish”.
It started by sharing what I enjoy to do and what I’m good at. One of those things happened to be sketching.
The first two years was all about building an audience by creating content that actually gave people the result they were looking for.
I did this for free.
YouTube tutorials, blog posts, Instagram and Facebook videos.
Later, I introduced a course. If they wanted to learn more, there was a paid option they could join if they decided it was for them.
Since I’ve switched focus to building my YouTube channels these days, a large portion of the sales comes from videos I made years ago.
It all goes hand in hand and builds off each other organically over a long period of time.
We all have something we’re good at and we could all benefit from having an additional source of income.
No matter what your specific passion is or how unique or small you think it is, chances are there’s an opportunity for you to turn it into a business you enjoy.
There’s just one problem.
The hardest part is getting the plane moving on the runway. It will by far require the most effort and yield the least results.
You’re giving it your all but it barely seems to be moving.
This is the part where most give up.
However if you can keep going and keep building momentum, eventually the plane will take off.
For some, the runway is shorter. For others, it’s longer. What they all have in common is that the plane inevitably will take off because that’s what it is designed to do.
At this point you can allow yourself to take your hand off the steering wheel and engage autopilot.
My plane still needs to be flown, still needs my attention every now and then, but it’s now flying on a more manageable and predictable cruising altitude.
It might crash at some point but that’s ok because I’ve built the skill and the belief that I can do it all over again.
The only way to get there is to believe you will and put in the work when no one is watching.
